Business Climate

With the 1992 closure of George Air Force Base, Victorville turned a perceived liability into a tremendous asset, transforming the former base into Southern California Logistics Airport (SCLA). Zeroing in on the growing aviation and logistics industries and captializing on Victorville’s prime location and lower land costs, the City has transformed SCLA into an international commercial hub and expanded commerce throughout Victorville, including the 233-acre Foxborough Industrial Park.  Victorville continues development throughout the city on various industrial, retail and residential projects. 

Old Town Victorville  Wells Fargo Bank at Desert Plazas Dr Pepper Snapple at SCLA

Major Projects         

The City of Victorville has many projects that are in the development and construction phases throughout the city.  These projects focus on industrial, retail and residential growth.  Below is a list of some of our major projects currently underway.

Southern California Logistics Airport
Victorville’s largest redevelopment project is the reuse of the former George Air Force Base, now known as Southern California Logistics Airport (SCLA). SCLA has been master planned to serve as a fully dedicated business and logistics park featuring a 1,954-acre Foreign Trade Zone, U.S. Customs Point of Entry designation and LAMBRA Enterprise Zone. SCLA is home to many world renowned companies including Dr Pepper Snapple, Rubbermaid, Boeing, GE Transportation, Leading Edge and Pratt Whitney. Located along I-15 with global access, SCLA is an ideal logistics hub with air, rail and ground transportation access.
Latest developments include:

  • Newell Rubbermaid opened a 407,000 square-foot distribution facility in October 2007 at SCLA.  The state-of-the-art facility combines products made under 20 different divisions within the company including Sharpie, Rolodex and Paper mate.

  • Dr Pepper/Snapple opened a $120 million facility in December 2009, with full manufacturing operations beginning in February 2010.  The 850,000 square-foot plant at SCLA includes 550,000 square-feet of warehouse space and 300,000 square feet of manufacturing space.

 

ConAgra Foods at Foxborough Industrial Park

Foxborough Industrial Park is the award winning 233-acre industrial park that boasts tenants such as Goodyear Tire and Rubber Company, M&M/Mars, ConAgra Foods and Nutro Products. Foxborough includes over 2 million square feet of distribution and manufacturing space with plans for additional expansion.
Latest developments include:

  • Ottawa Business Center is the proposed 52-acre site for a 1,033,340 square foot distribution facility on the north end of Foxborough Industrial Park.

Retail

  • Desert Plazas, developed by World Premier Investments, opened in 2006 and currently includes over 800,000 square-feet of retail space anchored by Home Depot and Winco Foods. The center is under major expansion with more restaurant and retail pads planned, as well as a future hotel site.  Located at the the I-15/Civic drive and Roy Rogers drive intersection, the location assures high-traffic retail opportunities for merchants targeting the growing business and residential population of the High Desert’s Victor Valley and freeway travelers.
 
  • The Mall of Victor Valley is the only regional mall located in the Victor Valley. The mall recently completed an expansive interior rennovation including new fountains, new seating areas, updated lighting, a sleek desert oasis theme with new paint colors and desert landscaping, an updated food court with new layout, a new play area near new family restrooms and added green technology to reduce energy needs. Overall the Mall of Victor Valley includes over 100 stores and specialty shops including a 70,000 square foot Forever 21 anchor.

Old Town Victorville is currently under development for a major renovation to the area. The City of Victorville worked with local residents and business leaders to create a Strategic Action Plan for the area in January 2007. The plan outlines the potential for a pedestrian-friendly atmosphere ideal for retail, office and residential development. The Victorville Redevelopment Agency has been working over the past year to acquire land and demolish dilapidated and hazardous buildings for future new development. The project is ongoing with more demolition and development planned throughout the next two years.

AutoPark at Valley Center

 

The City of Victorville's AutoPark at Valley Center includes eight premier dealerships for residents as the only auto mall in the entire Victor Valley.  Built upon the former site of the Roy Rogers Museum at Interstate-15, the AutoPark boasts prime freeway frontage and high visibility in the center of Victorville.

Redevelopment Agency Partnership
When the Roy Rogers Museum was relocated to Branson, MO, the City of Victorville's Redevelopment Agency envisioned utilizing the space for a state-of-the-art auto mall to serve residents throughout the Victor Valley.  Construction on the AutoPark began in 2003 with the development of Victorville Mitsubishi with more dealerships to follow.  As of April 2011, the AutoPark includes Mitsubishi, Valley-Hi Toyota/Scion, Valley-Hi Honda, Valley-Hi Nissan, Harley Davidson of Victorville, Valley-Hi Kia, Greiner Buick, Pontiac and GMC, and Victorville Motors.

AutoPark at Valley Center Association
In 2007, the City of Victorville's Redevelopment Agency partnered with several dealerships at the AutoPark to create the AutoPark at Valley Center Association.  The purpose of the Association is to further promote recognition of the AutoPark and its dealerships through a collaborative effort.  The Association worked with the City to construct a 65-foot LED display sign along Interstate-15 that takes advantage of the AutoPark's prime location along Interstate -15 and City Center in Victorville.  New developments continue at the AutoPark at Valley Center and the surrounding area.

National Recognition

The City of Victorville’s Economic Development Department has been acknowledged for several projects throughout the city.  Most recently, Victorville was awarded the California Redevelopment Association's 2011 Awards of Excellence Commercial/Industrial development award.  Addtionally, the department was bestowed the Grand Prize Award for Economic Development Partnership by the California Association of Local Economic Developers (CALED), and named finalists for the CoreNet Global Economic Development Leadership Awards for it's Foxborough Industrial Park development through public-private partnerships.  

City Support for Businesses     

Pro-business Victorville has taken measures to improve infrastructure and reduce costs for businesses locating to the Victor Valley. This is accomplished through:

  • LAMBRA Enterprise Zone– SCLA is a Local Agency Military Base Recovery Act enterprise zone and offers State tax credits for hiring, sales and use tax, and a NOL carryover to qualifying businesses locating at SCLA. Click here for more information on LAMBRA.
  • Expansion of SCLA —Plans are already under way for further development and expansion of SCLA with over 6 million square feet of industrial space under development.

Your Contact for Business Relocation

Tracy Foster
City of Victorville, Economic Development
14343 Civic Drive
Victorville, CA 92392
(760) 955-5032
opportunities@victorvillecity.com

“In addition to its pro-business policies and incentives, the city’s location within Southern California and its access to major interstates and railways will provide us the ability to serve our customers much more efficiently and allow us to grow our business in the region.”

Larry Young, President and CEO, Dr. Pepper/Snapple Group
 

Related Info

Community Profile

Incentives

Victorville Redevelopment Agency