Hook Project Area

UPDATE- On December 29, 2011, the California Supreme Court rendered its decision in the court case involving the constitutionality of legislative bill ABx1 26.  ABx1 26 is the bill signed by Governor Brown on June 29, 2011, which abolished California Redevelopment Agencies effective October 1, 2011.  The Supreme Court ultimately decided to uphold the constitutionality of ABx1 26.  In its decision, the Court modified timelines contained in ABx1 26, as the delays due to the court case made the original dates in the legislation impractical.  The impact of the Court’s decision is that the Victorville Redevelopment Agency is an entity that was dissolved, effective February 1, 2012.  On January 17, 2012, the City of Victorville elected to become the Successor Agency to the Victorville Redevelopment Agency.  With the dissolution of redevelopment, all former redevelopment project areas, including Victorville's Hook Project Area, have been dissolved.  Click here for more information on the dissolution of Victorville's Redevelopment Agency.  See below for information on the former Hook Project Area.

Costco Building Midtown Spectrum Building Wells Fargo Bank

The Hook Project Area was adopted as an amendment to the Bear Valley project area on December 30, 1985.  The area has been zoned for commercial and residential development.  Over the last decade, the project area has seen its most growth in the commercial sector.  The Auto Park at Valley Center and Desert Plazas are significant commercial projects to the area.           

The goal for the former Project Area was to continue development by improving public infrastructure and attracting and retaining desired businesses and industries.  The former Hook Project Area is intersected by Interstate 15 which attracts a vast amount of traffic for businesses. 

Hook Boulevard Project Area Facts


428 Acres


December 30, 1985

Percentage Developed


Plan Expiratioan

December 30, 2027





Hook Boulevard  Project Area Map (PDF - 192kb) 




Major Projects


Auto Park at Valley Center
The Auto Park at Valley Center is located in the former Hook Project Area.  Development of the Auto Park started in 1999 and as of January 2011, the Auto Park includes dealerships such as Valley-Hi Toyota Scion, Valley-Hi Honda, Valley-Hi Nissan, Valley-Hi Kia, Greiner Buick GMC, Victorville Motors and Victorville Mitsubishi.  The Auto Park is the first of its kind in the Victor Valley.  Its location is ideal along Interstate 15 and centrally located.  The Agency has also constructed two double faced pylon signs to help promote the Auto Park for Interstate 15 traffic. 

Victorville Mitsubishi Victorville Motors

Desert Plazas
The Desert Plazas is a 90-acre retail development located in the former Hook Project Area.  Once built out, the Plazas will include just over 800,000 square feet of retail space.  The Desert Plazas is split into three developments: Desert Sky Plaza, Desert Sun Plaza and Desert Oasis Plaza.  Current tenants in the Plazas include Home Depot, WinCo Foods, America’s Tire, Starbucks, In-N-Out, Panda Express and Wells Fargo to name a few.  The Plazas continue to be developed, bringing additional retail to the area.  

WinCo Foods Home Depot

In 2006, Costco was looking to expand its operations from the building they had been residing in.  The building could no longer accommodate the volume of customers that came into its facility.  The RDA purchased property that would facilitate a new Costco to be built and also to accommodate adequate parking.  Construction of the new building was completed in 2007.  The new facility includes 160,000 square feet of retail space.

Costco Construction 2007 New Costco Building (160,000 square feet)


Impressions at Valley Center
The Impressions at Valley Center apartment complex is located within the former Hook Project Area.  The apartment commuunity was completed in 2003.  The RDA entered into an agreement with the developer to construct the complex as workforce housing for area households.  The 99-unit complex provides a high quality, yet affordable residential component to the area.     

Grand Opening of Impressions Front Entrance of Impressions